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The Power of the Y
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About
Make a Splash
Consistent
with the goal of saving lives and providing every child in America with the
opportunity to learn how to swim, Make a Splash, a national child-focused water
safety initiative, was created by the USA Swimming Foundation in 2007. Make a
Splash partners with learn-to-swim providers across the country to provide
swimming lessons and educate kids on the importance of learning how to swim.
Many partner programs are located in disadvantaged or ethnically diverse
communities and provide training programs (including certified instructors,
resources and quality programming) to help children become water-safe and share
with them a lifelong physical fitness activity.
Make a Splash’s awareness campaign is built around the staggering statistics
that minority children ages 5-14 are most at risk for drowning, and drowning is
the second leading cause of accidental death for children under the age of 14.
Make a Splash educates parents through a national awareness campaign; saves
lives by joining forces with grassroots learn-to-swim programs and reaches
millions of children through its programming, promotions and publicity tours.
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